What is SEO? What is web design and what does web design and SEO have to do with each other? This is a question I am often asked as a Project Manager for a web design company. Believe it or not, this is actually one of the easy questions to answer.

What is SEO?

SEO, or search engine optimisation, is a form of eMarketing were by you actively engage in the process of increasing your websites search engine page ranking.

What is Web Design?

Web Design is the process of creating a website design from scratch. Once a design is approved by the client, a web designer then develops, or ‘codes’ the site to be read by a web browser.

A recent study conducted in June 2009 showed that consumers prefer receiving information regarding promotions via email a rate of 3 to 1 above all other forms of communication [1].

Add to this, that preference in online social networking sites as the primary channel for communication has increased 7% in the past year (while instant messaging and direct mail has declined) [1], and you get a cost effective, easily segmented audience for direct eMarketing campaigns.

A recent set of studies showcased on eMarketer.com showed that the use of online social networking (OSN) sites like Facebook or Twitter was up 300% and that the use of OSN’s can make a 32% difference in how effective your advertising materials are.

Growth rates for OSN user volume.

Between February 2008 and June 2009, OSN’s reported an increase in volume of more then 300% [1], leading the pack were Facebook with a majority market share of 59% and Twitter with a reported growth rate of 1170% in user volume over the same time period [2].